BAGGU was started in 2007 because we wanted a reusable bag that was functional, affordable and nice-looking. We couldn’t find one, so we decided to make it. The result was the Standard Baggu: based on the construction of a plastic shopping bag, made from lightweight ripstop nylon, and built to hold 2-3 times as much as a disposable grocery bag.
Today, we make many different types of bags. Each style we add has been carefully considered, and is always inspired by what we need and want to use in our everyday lives. BAGGU is now a team of 50 and actively growing. Our original creative team still leads the company, and we design everything, including our original prints, in our sun-filled San Francisco studio.