P.A.P was founded in Gothenburg, Sweden, in 2009 by Ulf and Anna Pyk. With Annas background as an entrepeneur within fashion and Ulf as a designer, craftsman and architect they wanted to create a brand with a genuine philosophy, focusing on quality and authenticity. Ever since, the vision has been to create beautiful accessories of the highest quality that last and become personal. The inspiration for P.A.P was to create a product that was an antidote to the cold and impersonal feeling of modern technology. ”I want my designs to feel good against the body, the warm and organic sensation of leather to replace the cold feeling of a laptop aluminum shell. I think of it as objects that nourish the senses and the soul.” says Ulf.